Research shows that employees that do not have a positive emotional connection to their organizations are less productive and less loyal than fully engaged employees. This is a strong incentive for leaders to adopt strategies that promote employee engagement. Fostering an environment that promotes employee engagement is particularly difficult, however, when a leader inherits a troubled organization where distrust and bad history exists.
How to Promote Employee Engagement
In the following video from Harvard Business Review, Doug Conant, the former CEO of the Campbell Soup Company, identifies four strategies that he used to inspire an employee engagement turnaround during his tenure there. As you watch the video, listen for Doug’s explanation on how he accomplished this turnaround by (1) declaring himself, (2) delivering against his strategy, (3) celebrating what went well, and (4) actively engaging with his employees.
This article is accurate to the best of the author’s knowledge.
Content is for informational or educational purposes only and does not substitute for professional advice in business, management, legal, or human resource matters.